Fixderma, the dermatologist-backed skincare brand, has launched its latest campaign titled “Glow Like a Champion” for its new product range, Tomaglow. Led by Olympic gold medallist Neeraj Chopra, the campaign highlights a deeper message: that glowing skin is a result of discipline, purpose, and inner strength-not just aesthetics.
The campaign film draws parallels between Chopra’s intense training sessions and his skincare routine, showcasing the Tomaglow Cleanser, Serum, and Cream. The message underlines that consistency is key, both in sports and skincare. Joining Chopra are rising javelin athletes Sahil Silwal and Rohit Yadav, adding authenticity to the narrative.
Formulated with White Tomato Extract, Alpha Arbutin, Niacinamide, Vitamin C, and Licorice Extract, Tomaglow aims to improve skin tone, reduce pigmentation, and enhance glow through clinically backed ingredients.
“With Tomaglow, we’re shifting the focus from superficial beauty to skin health rooted in discipline,” said Shaily Mehrotra, CEO and founder, Fixderma. Anurag Mehrotra, director at Fixderma, added, “Partnering with Neeraj lets us connect with performance-driven consumers who value consistency across all aspects of life.”
The campaign, directed by Viewfindr Films, will roll out across digital platforms including YouTube, Instagram, and Meta, with influencer and expert-led content extensions. Fixderma also served as the official skincare partner of the Neeraj Chopra Classic 2025, India’s inaugural international javelin competition.
