Nestlé India’s kids’ nutrition brand, CEREGROW, has unveiled a new brand film that brings attention to a simple, yet critical parenting insight-young children have small stomachs. While it may be easy to fill them up, ensuring that every bite delivers the right nutrition is what truly matters during early childhood.

The film uses a warm, relatable narrative to address a common challenge faced by parents. Through the voice of a “wise kid” who gently explains nutrition to her mother, the story highlights how children often consume limited quantities of food, making nutrient density essential. The campaign reinforces the idea that when growth and development are at their peak, meals need to be thoughtfully balanced to provide maximum nourishment.

CEREGROW is positioned as a supportive addition to home-cooked meals, offering nutrient-dense nutrition made from grains and milk, along with key nutrients such as protein, iron and Omega-3 (ALA). The film aims to reassure parents that complementing daily meals with the right nutritional choices can help support normal growth and development during these formative years.

Commenting on the launch, Vineet Singh, Head – Nestlé Nutrition, India, said early childhood is a crucial phase where nutrition plays a defining role. He emphasized that since children have small tummies, foods rich in essential nutrients are necessary to help meet their daily requirements.

The campaign is being rolled out as a 360-degree initiative, with the brand film airing across television and digital platforms in multiple languages to ensure wider reach. To further strengthen engagement, the launch will be supported by short, snackable videos across digital and social media channels, highlighting key product benefits in a simple and accessible format.

With this campaign, CEREGROW continues to reinforce its commitment to supporting parents in making informed nutritional choices for their growing children.