Nestlé India has rolled out price cuts across key product categories, passing on the benefits of the recent Goods and Services Tax (GST) revisions to consumers.
Manish Tiwary, Nestlé India’s newly appointed Chairman, announced the move on Monday, calling the GST reduction a welcome step that will “stimulate consumption and contribute to the overall growth of the economy.”
He added, “Nestlé has been an integral part of India for over 113 years, and consumers are at the heart of our business. We remain committed to serving them in every possible way.”
The FMCG giant confirmed that revised rates have been communicated transparently through national and regional newspaper announcements, as well as directly to wholesalers, distributors, and retailers.
Following the government’s decision to lower GST rates on daily essentials and food products to 5% or nil, Nestlé implemented immediate price reductions:
- Maggi noodles (12-pack): ₹120 → ₹116
- Nescafé Classic (45g): Nearly 30% drop to ₹235
- Nescafé Gold: ₹850 → ₹755
Several other FMCG players have followed suit. Hindustan Unilever slashed Dove Shampoo (340ml) to ₹435 from ₹490, Horlicks (200g) to ₹110 from ₹130, and Lifebuoy soap (4-pack) to ₹60 from ₹68. Dabur cut prices on Real Juice, Chyawanprash, Hajmola, and toothpaste, while Varun Beverages reduced rates on Tropicana, Slice, and Aquafina water.
Reliance Consumer Products lowered the price of 1L cow ghee by ₹50, and dairy majors Amul and Mother Dairy announced cuts across ghee, cheese, curd, butter, and spreads.
This coordinated price reduction by FMCG leaders is expected to make household essentials more affordable, boosting consumer sentiment and festive season demand.
