Network18 closed 2025 on a high, cementing its leadership in India’s digital news ecosystem with record-breaking performance across Connected TV (CTV), YouTube, and social platforms. The network’s strategic focus on large-screen engagement has redefined how Indian audiences consume news and long-form content, blending the familiarity of television with digital flexibility.
CTV emerged as a central viewing platform in 2025, fostering multi-generational co-viewing at home. Network18 achieved 2.5 billion CTV views, marking a 26% year-on-year growth. This milestone reflects deeper engagement, longer watch durations, and the success of cross-screen content distribution designed to move seamlessly from mobile devices to large screens across multiple languages. With rising smart TV adoption and expanding broadband access, CTV is increasingly recognized as a performance-ready advertising channel.
Looking ahead, Network18 plans to intensify its CTV-led strategy in 2026, investing in curated content for large screens and developing its own CTV-first app. The network aims to offer advertisers precise targeting and measurement-led solutions, strengthening engagement with evolving audience preferences. Network18 is already available across leading OEM and OTT ecosystems, including JioHotstar, Samsung, Xiaomi, and LG.
Beyond CTV, the network recorded 56 billion total digital views in 2025, the highest for any news publisher globally, with watch hours soaring 87% to 3 billion. Its 200-million-strong YouTube audience and 386 million followers across social platforms underscore its influence. By combining content excellence, cultural relevance, and platform-specific innovation, Network18 is poised to lead India’s digital news landscape well into 2026.
