Fashion-tech brand NEWME has introduced its rapid delivery service, NEWME Zip, in Bengaluru, promising to deliver fashion orders within 60 minutes.
Following a successful pilot in Delhi-NCR, where delivery is fulfilled within 90 minutes, NEWME is now expanding its express service to meet rising demand in India’s tech capital.
Through this launch, NEWME has made over 1,500 fashion styles available for quick delivery across Bengaluru. The service is powered by a network of dark stores strategically located throughout the city to ensure efficient and fast order fulfillment.
During trial runs, the brand managed to deliver orders within 30 to 60 minutes, even during peak traffic hours.
Meeting Gen Z Expectations
“Gen Z is clear in what they want-style that’s current, access that’s instant, and experiences that feel personal,” said Sumit Jasoria, Co-founder and CEO, NEWME.
“The overwhelming response to our pilot confirmed that. Fast fashion can’t afford to be slow. With NEWME Zip and a promise of under-60-minute delivery in Bengaluru, we’re building on what worked, pushing boundaries, and setting new benchmarks in fashion-tech innovation.”
What’s Next for NEWME
The brand plans to scale its dark store network within Bengaluru in response to growing demand. It is also preparing to expand the NEWME Zip service to Mumbai and Hyderabad in the coming months.
