Celebrating the excitement of the ongoing T20 World Cup, News18 has launched Book Cricket, reimagining one of India’s most beloved classroom games for the digital age. The initiative taps into collective nostalgia while offering fans an engaging, mobile-first gaming experience designed for today’s always-connected audiences.

Once played discreetly with textbooks during school recesses and free periods, Book Cricket has now been transformed into an interactive smartphone game. By blending familiar memories with modern gameplay mechanics, News18 brings back a cultural favourite in a format that feels intuitive, fun, and timely amid peak cricket season.

Currently available in English, Hindi, and Telugu, the game is set to expand across all languages in which News18 operates, significantly widening its reach. Book Cricket also strengthens News18’s fast-growing gaming portfolio, which now features over 20 titles. Conceptualised and developed entirely in-house, these games are designed to deepen user engagement across both web and app platforms.

Commenting on the launch, Mitul Sangani, CEO of News18 Digital, said gaming plays a central role in the platform’s engagement strategy. He highlighted how News18 combines newsroom agility with immersive formats to create meaningful interactions in an era of shrinking attention spans and evolving content consumption habits.

News18 has steadily built credibility in event-based gaming, innovating around major national moments. During the 2025 Bihar Assembly Elections, it introduced interactive games such as Kursi Catcher and Result Rewind. Festive titles like Durga’s Astras and Mouse Modak further showcase its ability to merge culture with digital entertainment.

Select games are now also available on CNBC-TV18 and Firstpost, extending the network’s gaming footprint. With Book Cricket, News18 continues to redefine digital engagement by turning nostalgia and national moments into interactive experiences.