NEXad, the adtech platform from Huella Services, has announced the launch of SocialSync, a new feature that enables brands to convert existing social media posts into interactive Connected TV (CTV) ad creatives in under two hours. The innovation aims to simplify and accelerate how brands bring their content to the big screen.
With SocialSync, brands can repurpose creatives already published on platforms such as YouTube, Instagram, Facebook, LinkedIn, X and Snapchat into full-screen, interactive CTV formats. The process eliminates the need for re-edits, reshoots, lengthy production cycles or additional creative assets, allowing marketers to move quickly without compromising on impact.
Explaining the thinking behind the launch, Karan Khanna, co-founder and COO, Huella Services, said that CTV creative development often slows campaigns and dilutes ideas. SocialSync, he added, addresses this challenge by making social-first content instantly TV-ready, marking a significant step forward for CTV advertising.
The feature is built to address six key brand needs: reducing time-to-market, maximising the value of existing content, enabling moment-led campaigns, amplifying creatives across platforms, elevating organic social posts into high-impact CTV units, and converting paid social videos into interactive television experiences. According to the company, no other CTV platform in India currently offers a similar capability, positioning NEXad at the forefront of innovation in the space.
Khanna noted that SocialSync bridges the long-standing gap between social-native storytelling and the scale of CTV, allowing high-performing social content to reach audiences in the living room, where attention is highest.
NEXad positions itself as India’s first adtech platform to turn passive CTV viewing into interactive brand experiences. By combining immersive creative formats with programmatic integrations, digital targeting and measurement, the platform enables brands to deliver precise, data-driven campaigns to urban households at scale.
