Nick India has partnered with So Positive, an initiative by Ananya Panday, to launch ‘Pressure Ko Bolo Bye’, a campaign focused on addressing exam-related stress among children and families.

Video Link: https://www.instagram.com/reel/DW2-t21Cd_z/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

The initiative aims to normalise conversations around academic pressure while promoting simple, practical ways to manage stress. Building on Nick India’s existing campaign, the collaboration introduces interactive and engaging formats to connect with young audiences and their parents.

As part of the rollout, an on-ground activity encouraged children to write their exam worries on balloons, which were then popped to reveal positive, stress-relief actions. The activity also featured participation from popular Nick characters, making the experience more relatable and engaging for kids.

A key focus of the campaign is the role of parents in shaping a healthier environment. It highlights the importance of recognising individual learning styles, reducing comparisons, and building confidence rather than pressure-driven expectations.

The initiative comes at a time when student wellbeing is gaining wider attention across the country, with conversations around exam stress becoming more mainstream. By combining entertainment with meaningful messaging, Nick India positions itself as more than just a content platform-extending its role into social impact and emotional wellbeing.

Through ‘Pressure Ko Bolo Bye’, the brand reinforces the idea that small actions-like sharing feelings, pausing, and letting go of unrealistic expectations-can make a meaningful difference in how children experience exams.