Following a multi-agency pitch, Tonic Worldwide to drive NICMAR’s digital presence across social, SEO, performance, and influencer marketing.
NICMAR (The National Institute of Construction Management and Research) has appointed Tonic Worldwide as its integrated digital marketing partner after a competitive multi-agency pitch.
Under the partnership, Tonic Worldwide will manage social media, SEO, performance marketing, influencer collaborations, and offline creative campaigns, aimed at strengthening NICMAR’s digital ecosystem. The initiative seeks to enhance the institute’s online visibility, build its brand reputation, and drive student enrolments across its programs.
Headquartered in Pune with campuses in Hyderabad, Delhi NCR, and Mumbai, NICMAR is a premier higher education institution specialising in construction management, real estate, infrastructure, and project management. Over four decades, it has cultivated a strong reputation for academic excellence, industry-aligned curricula, and a wide alumni network in India and abroad.
Gaurav Bajpai, Director – Sales & Marketing, NICMAR, said, “NICMAR has been pioneering education in construction, real estate, and project management for over 40 years. With evolving student aspirations and industry demands, we believe Tonic Worldwide is the right partner to amplify our strengths, deepen stakeholder engagement, and reinforce our legacy of excellence.”
Sudish Balan, Co-Founder and Chief Creative Officer, Tonic Worldwide, added, “NICMAR produces top-tier, industry-ready talent for critical construction and infrastructure sectors. Our goal is to showcase their academic excellence and vibrant campus culture in ways that resonate with students, strengthening NICMAR’s position as a preferred destination for construction and project management education in India and internationally.”
The account will be managed from Tonic Worldwide’s Mumbai office.
