NikeSKIMS has launched its first-ever activewear collection, a collaboration that blends high-performance innovation with style, designed to celebrate the strength and individuality of women athletes. The collection introduces a versatile system of dress that seamlessly transitions from workouts to everyday life, encouraging women to feel both powerful and stylish in any setting.
The launch is accompanied by a bold campaign titled “Bodies at Work,” featuring over 50 athletes from Nike’s global roster. Among them are Jordan Chiles, Romane Dicko, Chloe Kim, Nelly Korda, Sha’Carri Richardson, Madisen Skinner, tennis legend Serena Williams, and SKIMS co-founder Kim Kardashian.
“I’m an athlete, but I love fashion too. It’s important for me to express myself, and I love how wearing NikeSKIMS allows me to do that,” said Olympic gymnast Jordan Chiles, emphasizing the line’s fusion of performance and personal style.
The debut collection includes seven lines and 58 silhouettes, featuring core ranges such as Matte, Shine, and Airy, along with seasonal drops like Vintage Seamless and Matte Tricot. Each piece is engineered with Nike’s Dri-FIT technology, sculpting compression fabrics, and breathable mesh to ensure comfort, support, and freedom of movement.
Kim Kardashian added:
“This collection brings together cutting-edge performance with bold, style-forward design, empowering athletes and women everywhere to move effortlessly and conquer their goals with confidence.”
Nike executives noted that the collaboration underscores the brand’s commitment to women’s sport, offering apparel that balances functionality, versatility, and fashion-forward appeal – ultimately inspiring women to express themselves through movement.
