Personal care brand Oshea Herbals has announced Bollywood actress Nushrratt Bharuccha as its new face, reinforcing its mission to bring together herbal wisdom and modern science for safe, effective, nature-led beauty solutions.

With a portfolio of over 450 products across skincare, haircare, bath & body, and salon categories, Oshea Herbals has steadily built its reputation over the past decade by blending natural ingredients with dermatological expertise. The brand says this unique positioning has helped it stand out in India’s competitive beauty and personal care market.

Nushrratt’s association aims to strengthen Oshea’s connection with younger, aspirational consumers. Known for her relatable screen presence and fresh, modern appeal, the actress will front campaigns across TV, digital, print, and on-ground activations-bringing the brand closer to a generation seeking authenticity and conscious beauty choices.

Commenting on the collaboration, Jeetendra Kumar Kundalia, CEO & MD, Oshea Herbals, said:

“Our philosophy has always been simple – beauty should feel honest, safe, and close to nature. Nushrratt perfectly embodies these values. She is modern, relatable, and inspires confidence in being real, which is exactly what Oshea stands for.”

Yash Kundalia, Co-Founder, added that Nushrratt’s energy and resonance with today’s youth will help the brand tell its story in a more impactful way, inspiring consumers to choose natural, safe, and trustworthy beauty solutions.

Sharing her excitement, Nushrratt Bharuccha said:

“Oshea’s philosophy of keeping beauty simple and real truly resonates with me. For me, skincare is about embracing who you are – and Oshea reflects that beautifully.”

The partnership will roll out through a 360-degree marketing campaign, reinforcing Oshea’s commitment to making nature-led personal care accessible and aspirational.