Nutella has launched its World Nutella Day 2026 campaign in India, featuring brand ambassador Ranveer Singh, to celebrate everyday moments of joy and togetherness. Observed globally on February 5, World Nutella Day invites fans across markets to share how they enjoy the iconic hazelnut spread as part of their daily routines.
As part of the initiative, Nutella has released a new brand film set against a warm, breakfast-time backdrop. The film showcases a variety of Nutella-based dishes, positioning the brand as a catalyst for shared experiences and simple pleasures. Through familiar morning rituals and food moments, the campaign highlights how Nutella fits naturally into everyday life.
The film opens in a lively kitchen, with Ranveer Singh preparing a generous breakfast spread featuring pancakes topped with Nutella and fresh blueberries, alongside crepes, thumbprint biscuits and open-faced toast. Surrounded by a group of friends, Singh’s energetic presence brings the scene alive as he serves the dishes and remarks, “Morning’s taste better with Nutella, don’t they?” The narrative focuses on connection, warmth and the joy of sharing food, reinforcing Nutella’s belief that happiness tastes best when shared.
World Nutella Day, which began in 2007 as a fan-led initiative, has since evolved into a global celebration. This year’s edition includes collaborations with over 300 stores and more than 10 dessert chains, along with themed installations and experiences. Adding to the celebration, luxury publisher Assouline has also released a book chronicling Nutella’s journey as a cultural icon.
Commenting on the campaign, Zoher Kapuswala, marketing head, Ferrero India, said World Nutella Day reflects the deep emotional connection fans share with the brand, which continues to be celebrated across tables, books and exhibitions worldwide.
