Nutrica, the lifestyle and wellness brand under BN Agritech, has launched a fresh digital campaign for Nutrica Bee Honey, focusing on how simple daily habits contribute to overall wellbeing. The film captures a typical morning inside a modern Indian household, highlighting the small rituals that shape family life.
Video Link: https://www.youtube.com/watch?v=EAVTwPdzLaQ
Against the backdrop of breakfast preparations, shared responsibilities and a child heading to school, the narrative subtly weaves in the use of Nutrica Bee Honey. The product appears as a natural part of the family’s routine-added to a warm beverage, taken before a workout or used as a quick energy booster. The film underscores its purity and traceable sourcing from beekeepers, positioning honey as an easy, everyday wellness choice.
The campaign reinforces the message that wellness doesn’t always come from major lifestyle overhauls, but from consistent, manageable actions. By presenting honey in relatable, real-life moments, Nutrica aims to show how seamless healthy habits can be.
Sparsh Sachar, director and business head, FMCG Vertical, Nutrica, said, “Families today want wellness to feel effortless and intuitive. They’re choosing cleaner, more trustworthy ingredients that genuinely add value to their day. Nutrica Bee Honey represents that shift-pure, traceable and nutritionally supportive. With this campaign, we wanted to portray honey exactly as families use it: a reliable part of their daily rhythm.”
Nutrica Bee Honey comes in three variants-Multifloral, Lemon and Tulsi-tailored to diverse daily needs. The range is available across 14 cities, including Delhi, Mumbai, Pune and Chandigarh. The digital campaign is currently streaming across all Nutrica social platforms.
