Nutrica, the lifestyle and wellness brand under BN Agritech, has rolled out a new AI-led digital campaign for its Nutrica Pro Fitness Peanut Butter, focusing on how everyday food decisions are shaped within families. The campaign explores the delicate balance between children’s taste preferences, and the nutritional considerations parents-especially mothers-bring to the table.

Using AI-generated storytelling, the digital film captures familiar moments from daily life, reflecting how children perceive food as fun and comforting, while parents evaluate it through the lens of trust, health, and long-term impact. Rather than dramatizing nutrition, the narrative keeps it simple and relatable, positioning peanut butter as a familiar, protein-rich choice that naturally fits into children’s routines.

The campaign highlights how small, consistent food decisions during school-going years can influence lifelong eating habits. By showing both children arriving at the choice together, the film frames Nutrica Pro Fitness Peanut Butter as a shared decision-driven equally by taste and parental reassurance around nutrition. This approach reinforces the brand’s intent to make healthy choices feel intuitive rather than imposed.

Commenting on the campaign, Sparsh Sachar, director and business head, FMCG Vertical at Nutrica, emphasised that parents gravitate towards products they trust. He noted that meaningful lifestyle changes often begin with simple steps, and when everyday foods deliver the right balance of taste and nutrition, they can contribute to healthier habits from an early age.

Nutrica Pro Fitness Peanut Butter is available in creamy and crunchy variants and is currently sold across general trade stores in 14 Indian cities, including Delhi, Mumbai, Pune, and Chandigarh. The AI-led digital film is live across Nutrica’s social media platforms, including YouTube, Instagram, Facebook, and LinkedIn.