AI-driven skincare brand NXTFACE has appointed Indian cricketer Jemimah Rodrigues as its national brand ambassador, marking the brand’s first-ever celebrity association. The partnership comes ahead of the upcoming Women’s T20 League and signals NXTFACE’s intent to deepen its connection with younger, Gen Z–led audiences.
As part of the association, NXTFACE will launch a comprehensive marketing campaign during the Women’s T20 League. The rollout includes a new television commercial featuring Jemimah Rodrigues, along with high-impact visibility across OTT platforms, digital media, and social-first activations. The campaign is designed to engage young consumers during a high-attention sporting moment while reinforcing the brand’s core philosophy around confidence, self-expression, and transformation.
Founded by Dhamyanthi and Sweta, NXTFACE positions itself as a next-generation skincare brand powered by AI. Its camera-based skin analysis interface enables personalised skincare recommendations, catering to consumers navigating changes related to age, lifestyle, and identity. According to the brand, Jemimah Rodrigues naturally aligns with this vision, representing a generation that is confident, expressive, and unafraid of change.
Commenting on the partnership, Dhamyanthi, founder of NXTFACE, said the association reflects shared values of resilience, self-belief, and breaking barriers-qualities that define both women’s cricket today and the brand’s ethos. She added that Jemimah’s authenticity and relatability make her a strong voice for young consumers across India.
Jemimah Rodrigues echoed similar sentiments, stating that NXTFACE’s focus on embracing change and understanding oneself resonated deeply with her personal journey. She highlighted the importance of confidence that comes from self-acceptance through different phases of life.
With this appointment, NXTFACE aims to strengthen its national presence as it expands across digital platforms, retail, and e-commerce, positioning itself as a skincare brand built for a new generation.
