Nykaa Cosmetics’ limited-edition collaboration with the global pop-culture phenomenon Bridgerton has emerged as one of the brand’s fastest-selling drops to date, selling out across categories within days of launch. The collection has not only delivered exceptional sales velocity but also strengthened Nykaa’s leadership across platform rankings, category contribution, and consumer demand.

Designed as a collectible beauty drop inspired by the opulent world of Bridgerton, the range struck a chord with young, trend-forward consumers. By blending immersive storytelling with high-performing products, the collaboration successfully translated cultural relevance into tangible business impact.

At peak demand, the collection recorded an impressive sell-through rate, with four lipsticks and two face palettes sold every minute. The face palette, positioned as the ‘diamond of the season’, sold out during Early Access and on the very first day of public launch, reflecting strong pre-launch buzz and anticipation. The momentum continued across the lipstick range, with five shades selling out within three days. Among them, Queen’s Pick and Full Bloom emerged as the most sought-after shades.

Commenting on the launch, Adwaita Nayar, Co-Founder of Nykaa, Executive Director and CEO of Nykaa Fashion, and Head of Owned Brands, highlighted the growing influence of culture-led beauty in India. She noted that today’s consumers are drawn to products that feel immersive, collectible, and performance-driven, and the speed of sell-through reinforced the strong emotional and commercial resonance of the collaboration.

The success of Nykaa Cosmetics x Bridgerton reflects a broader shift in Indian beauty consumption, where limited-edition drops evolve into cultural moments and products double as keepsakes. By bringing a globally loved universe into a locally relevant beauty format, Nykaa continues to sharpen its playbook of combining cultural relevance, innovation, and demand creation at scale.