Nykaa has kicked off one of its biggest Pink Friday Sale campaigns with a high-impact OOH (Out-of-Home) domination strategy across India’s major metros. With over 300 premium outdoor placements, the campaign spans Mumbai, Delhi NCR and Bangalore—turning key high-traffic zones into branded hotspots.
The rollout features star power with Deepika Padukone for Nykaa, Rasha Thadani for Nykaa Cosmetics, and Sobhita Dhulipala for Charlotte Tilbury, making the campaign visually aspirational and beauty-focused.
In Mumbai, the takeover includes iconic outdoor corridors such as Bandra Turner Road, Link Road, Lower Parel, Worli Sea Face, and Carter Road, supported by full Mumbai Metro wraps for maximum commuter visibility.
In Delhi NCR, the brand takes over areas like Punjabi Bagh Flyover, Rajouri Garden, Dwarka, and South Ex, paired with branding across AIIMS, Saket, Hauz Khas and Green Park stations, plus wraparounds across the Blue and Yellow metro lines.
Meanwhile, Bangalore sees saturation across Koramangala, Indiranagar, Bannerghatta, Yelahanka, airport zones, and the busy Outer Ring Road stretch-a prime tech and urban consumer belt.
With placements across malls, metro networks, flyovers, digital billboards and urban lifestyle hubs, the campaign ensures high-frequency exposure during India’s peak festive shopping moment.
This strategic OOH push positions Pink Friday not just as a sale-but as a seasonal event in India’s beauty calendar, reinforcing Nykaa’s leadership in the premium beauty and retail landscape.
