The third edition of Nykaaland co-produced by Nykaa and BookMyShow Live- took over Delhi-NCR from 7–9 November 2025 at the NSIC Grounds, Okhla, offering a vibrant fusion of beauty, music and culture.
More than 60 leading Indian and global brands participated, presenting the latest in makeup, skincare, hair-care and fragrance. Powerhouse names such as YSL Beauty, Dolce & Gabbana Beauty, Paco Rabanne and Carolina Herrera shared the limelight with disruptors such as TIRTIR, MILK Makeup and Kylie Cosmetics.
K-Beauty was a standout feature: brands from the AmorePacific family – like Laneige, Innisfree, Sulwhasoo -alongside cult names such as Pyunkang Yul and ROUND LAB showcased Korea’s skin-care wave.
Brands beyond beauty also emerged: newcomer footwear label Inc.5 joined as associate sponsor, aligning fashion with the festival’s experiential spirit.
Nykaaland offered immersive masterclasses, live performances and surprise celebrity moments. Attendees saw DJ sets, pop idols and influencers, enriching the event’s lifestyle dimension.
For Nykaa, the Delhi edition marked a strategic expansion, scaling the on-ground format beyond Mumbai and delivering an enhanced touchpoint between brands and the beauty-obsessed community.
In short: Nykaaland 2025 merged shopping, education and entertainment into one dynamic three-day celebration – painting the future of beauty retail across India.
