Oaksmith Packaged Drinking Water, from Suntory Global Spirits, has partnered with Rajasthan Royals as an official partner for the IPL 2026 season, marking another strategic brand entry into one of India’s biggest sporting platforms. The collaboration reflects how brands are increasingly leveraging the IPL not just for visibility, but for deeper cultural and digital engagement.

As part of the association, Oaksmith’s branding will feature on the top right chest of the Rajasthan Royals jersey, ensuring strong on-field presence throughout the tournament. Beyond match-day visibility, the partnership extends into digital and social ecosystems, with player-led content, storytelling formats, and fan-focused activations designed to drive engagement across platforms.

A key element of the collaboration is the Oaksmith Style Studio, a platform aimed at blending cricket with culture. Through this initiative, the brand will explore narratives around players, fandom, and contemporary cricket culture, positioning itself within conversations that go beyond the game.

The partnership underscores a growing shift in IPL marketing, where brands are moving from traditional sponsorships to integrated, content-driven strategies. By aligning with Rajasthan Royals-a franchise known for its progressive mindset and bold approach-Oaksmith aims to connect with modern audiences who view cricket as both sport and cultural expression.

For Rajasthan Royals, the association strengthens its focus on creating fan-first experiences that resonate with new-age viewers. Together, the collaboration is set to deliver a mix of visibility, storytelling, and cultural relevance, reinforcing how IPL partnerships today are as much about engagement as they are about exposure.