In a deeply moving gesture, Ogilvy India paid tribute to its legendary former chairman, Piyush Pandey, with a full-page ad in The Times of India titled “The most difficult ad of our lives.” The heartfelt piece captures the essence of a man who redefined Indian advertising – not through grand declarations, but through simplicity, authenticity, and human connection.
Instead of listing his achievements, the tribute reflects on what truly mattered to him – early mornings, team camaraderie, laughter, and storytelling that resonated with everyday India. It recalls his famous phrases like “Front foot pe khelo” and “Well played, partner,” embodying his creative spirit and leadership style that inspired generations.
The ad highlights his belief that relationships were the foundation of great work. Whether with clients, colleagues, or consumers, Piyush saw the human in everyone. His wisdom, humor, and humility made him a mentor, a friend, and, as the ad notes, “a dad to all.”
Ogilvy’s message ends with warmth and wit – “We hope the heavens are ready for the force that is Piyush Pandey. He will walk in and lead with a joke.”
In true Ogilvy style, the tribute is less about farewell and more about legacy – celebrating the man who gave Indian advertising its voice, soul, and smile.
1955–2025.
A creative legend remembered with love and laughter.
