Olio Pizza, from Bangalore-based F&B company Curefoods, has announced a comprehensive partnership with IPL team Rajasthan Royals that extends far beyond traditional sports sponsorship.
The collaboration centers around multiple fan engagement initiatives, beginning with prominent stadium branding at the Royals’ home ground. Olio’s presence will include concourse branding, cheering squad branding, and dedicated pizza kiosks serving their signature smoky pizzas to enhance the match-day experience for attendees.
A cornerstone of the partnership is the launch of “Olio Dugout with Rajasthan Royals,” a flagship sports café concept debuting ahead of the IPL season. This themed venue represents the first in a planned series of Rajasthan Royals-branded cafés to be established across Rajasthan and other cities. The cafés will feature team-centric décor celebrating the Royals’ legacy, co-branded menu items, exclusive merchandise, fan activations, and match-day watch parties.
“We are excited to bring this unique collaboration with Rajasthan Royals to life,” said Ankit Nagori, founder of Curefoods. “Cricket and food have always been a perfect combination, and through Olio, we aim to deliver a unique experience for fans.”
Jake Lush McCrum, CEO of Rajasthan Royals, added: “Olio are an important partner for us, as we both share a vision of delivering unique and memorable experiences for fans this IPL.”
The partnership also includes IPL-inspired menu additions featuring local flavors, such as Royals Garlic Knots Bucket infused with Rajasthani spices, alongside special match-day combos and party packs designed for cricket-viewing gatherings.
