Campaign highlights financial access and credit health awareness
Olyv, a digital lending platform, has rolled out its first Out-Of-Home (OOH) campaign in Kolkata, featuring brand ambassador Sourav Ganguly. The campaign marks a significant brand milestone and reinforces Olyv’s mission to make financial access and credit health improvement more visible and relatable.
The campaign includes a prominent hoarding at a key location in Kolkata, designed to connect with audiences by showcasing Olyv’s commitment to empowering users with access to funds and supporting their financial well-being.
Sourav Ganguly expressed his pride in the launch, saying:
“Kolkata holds a special place in my life, and I’m proud to see Olyv kickstart this new chapter from my home city. The brand stands for resilience, trust, and pushing boundaries-values that I strongly identify with. I’m excited to be part of this journey as we aim to empower more Indians with inclusive financial access.”
Rohit Garg, CEO and Co-founder, Olyv, added:
“This is a defining moment for Olyv as we take our digital promise to the streets. Launching our first OOH campaign with Dada in Kolkata is symbolic of what we stand for-resilience, trust, and ambition. We look forward to reaching new communities and helping more people unlock their financial potential.”
The campaign serves as a public-facing introduction to Olyv’s broader vision of inclusive digital finance, combining the credibility of a respected national figure with the brand’s goal of fostering financial growth and stability among everyday users.
