OM Bhakti, an Indian brand focused on pooja and devotional essentials, has appointed Value 360 Communications as its official public relations partner. The mandate is aimed at strengthening the brand’s communication strategy as it expands its presence across India.

Through this partnership, OM Bhakti plans to build a stronger brand narrative around purity, authenticity and organised devotional retail. The collaboration will focus on enhancing the brand’s visibility across both traditional and digital media platforms while maintaining consistent messaging as the company scales its operations.

Value 360 Communications, part of the V360 Group, will support OM Bhakti through a range of strategic communication initiatives. These include media relations, strategic content development, leadership profiling, thought leadership outreach and reputation management. The mandate will also involve storytelling across key markets to strengthen OM Bhakti’s positioning within the organised pooja essentials category.

OM Bhakti has been focusing on expanding its reach through modern trade, traditional retail channels and e-commerce platforms. As the brand grows, the company aims to communicate its purpose of offering pure and accessible devotional products to consumers across the country.

Sridhar Joshi, CEO and co-founder of OM Bhakti, said the brand was built on the belief that purity and accessibility should coexist in the pooja essentials space. He added that the company was looking for a communications partner capable of balancing strategic thinking with cultural sensitivity, and expressed confidence that Value 360 would help strengthen the brand’s narrative.

Kunal Kishore, managing director and chairman of V360 Group, noted that the devotional products category is deeply rooted in tradition but evolving alongside changing consumer behaviour. He added that structured and consistent communication will play a key role in building long-term trust and category leadership for brands in this space.