OMD, a global media agency under Omnicom Media Group, has been appointed the media agency of record (AOR) for Under Armour across the Asia-Pacific (APAC) region. The appointment follows an extensive six-month competitive pitch involving several top agencies.
Effective July 1, 2025, OMD will handle both brand and performance media planning and buying for Under Armour in key APAC markets including China, Korea, Australia, Singapore, Malaysia, Thailand, and Hong Kong. This new mandate builds upon OMD’s existing global partnership with the athletic wear brand, which began in 2023 and currently covers North America and EMEA (Europe, Middle East, and Africa).
Charlotte Lee, CEO of OMD APAC, expressed excitement about expanding the collaboration. “Our teams have consistently driven growth across complex media ecosystems. With this new chapter, we aim to further strengthen Under Armour’s consumer connections and boost brand loyalty in APAC,” she said.
Dimitrija Georgiev, head of media and digital marketing at Under Armour, echoed the enthusiasm. “We’re thrilled to deepen our global partnership with OMD. Their strategic insight, scale, and data-driven approach will help us accelerate impact as we continue our digital-first global growth journey,” he said.
With this win, OMD solidifies its position as a strategic media partner for Under Armour’s expanding international operations, driving integrated media solutions that align with the brand’s ambitious growth plans in the region.
