Only Much Louder (OML) and TribeVibe Entertainment, a BookMyShow enterprise, have joined forces to launch a landmark 60-city stand-up comedy tour featuring celebrated comedian Zakir Khan. This strategic partnership combines Zakir’s mass appeal, OML’s talent expertise, BookMyShow’s audience insights, and TribeVibe’s production strengths to deliver a large-scale live entertainment experience.

Set to reach over 160,000 fans, the tour aims to take Indian stand-up beyond metro cities, tapping into Tier 2 and Tier 3 markets and reinforcing comedy’s place in the mainstream entertainment ecosystem.

Shoven Shah, founder and CEO of TribeVibe Entertainment, said, “This collaboration marks a shift in India’s cultural landscape. It’s more than a tour-it’s a movement to democratise access to high-quality live experiences. Zakir’s authenticity and connection with audiences make him the ideal artist to lead this vision. Partnering with OML feels like the next natural step in building a future where live entertainment thrives across the country.”

Zakir Khan added, “This tour is not just a personal milestone-it’s a tribute to how far Indian comedy has come. We’ve long dreamed of stand-up being treated like mainstream entertainment, and this initiative makes that dream a reality. I’ve always believed in creating something bigger than myself, and this tour embodies that belief.”

Rishabh Nahar, SVP at OML, stated, “This is more than a tour; it’s a blueprint for the future of Indian live entertainment. We’re building a touring model rooted in scale, data, and equal access-setting the stage for artists to build enduring legacies.”