The tech brand partners with Gods Reign, K9, and Cincinnati Kids to form OnePlus-backed esports squads, deepening its commitment to gaming excellence.
Global technology brand OnePlus has officially stepped into the Indian esports scene through a strategic partnership with three prominent teams – Gods Reign, K9, and Cincinnati Kids. The move signals OnePlus’s broader ambition to build a robust, gaming-first ecosystem by collaborating directly with the players and communities that define mobile esports.
Under this new partnership, the teams will now compete as OnePlus Gods Reign, OnePlus K9, and OnePlus Cincinnati Kids, symbolizing a deeper alliance between the brand and the competitive gaming world.
This collaboration isn’t just about branding – it involves deep product integration. OnePlus will work closely with the partnered teams, using their real-time gameplay insights to shape and refine both current and future OnePlus devices. This ensures that each product is developed and tested under the high-performance demands of competitive mobile gaming – where smooth frame rates, thermal management, and battery endurance are critical.
Marcel Campos, Director of Product Strategy at OnePlus, stated:
“Our community has always been at the heart of what we do. Over the years, we’ve listened to our gamers and understand their need for speed, reliability, and power. This collaboration not only reinforces our commitment to the gaming community but also marks an exciting step in supporting the next generation of esports athletes.”
By aligning with top-tier teams and embedding itself in the gaming ecosystem, OnePlus is setting the stage to influence the future of esports – not just as a participant, but as a driving force behind mobile gaming innovation.
