OnePlus India is celebrating its 12-year milestone with the launch of its latest brand campaign, “Power On. Limits Off.” To mark the occasion, the technology brand has onboarded six influential personalities-Jasprit Bumrah, Smriti Mandhana, Jonathan, Armaan Malik, Kush Maini, and Nitanshi Goel-as its official ambassadors. Each represents excellence in sport, entertainment, or innovation, aligning with OnePlus’ performance-driven philosophy.
The campaign features a six-part cinematic ad series inspired by the balance of strength, precision, and control that defines OnePlus devices, including the upcoming OnePlus 15R. The films explore deeply personal narratives-moments of discipline, setbacks, reinvention, and resilience-mirroring the “Never Settle” mindset the brand is known for.
Ishita Grover, Director of Marketing, OnePlus India, shared that the collaboration embodies the brand’s commitment to blending high performance with creativity and culture. The ambassadors were selected for their relevance, influence, and alignment with the brand’s forward-looking vision.
Shot and conceptualized by OnePlus’ in-house creative team and produced by Helsinki-based studio Kameron, the films position the campaign as more than a celebration-it becomes a mindset.
Cricketer Jasprit Bumrah and singer Armaan Malik each expressed admiration for the ethos of evolution, dedication, and pushing beyond limitations-values they say seamlessly connect with OnePlus.
As part of the anniversary celebrations, OnePlus will launch the OnePlus 15R and OnePlus Pad Go 2 at the Rise as One event in Bengaluru on 17 December. Fans can attend by booking tickets via BookMyShow.
