OPPO India has launched a high-energy brand film as part of its #LiveUnstoppable campaign to promote the all-new OPPO K13 5G smartphone. Set in a vibrant college canteen, the film transforms an everyday setting into an intense gaming battleground, showcasing the K13’s powerful performance and appeal to Gen-Z users.
The OPPO K13 5G is positioned as the ultimate budget gaming and multitasking device under ₹20,000. Featuring the Snapdragon 6 Gen 4 chipset, a massive 7000mAh battery, 80W SUPERVOOC fast charging, a 120Hz FHD+ AMOLED display, and advanced VC cooling system, the K13 promises top-tier performance for gaming and everyday use. With network optimisation features, it’s designed for uninterrupted play and seamless connectivity.
The campaign film stars five Gen-Z characters in a thrilling gaming face-off, brought to life with rapid-fire edits, visual effects, and a catchy rap soundtrack that underscores the phone’s speed and energy. It embodies the youthful spirit of competition, creativity, and unstoppable ambition—mirroring the essence of the K13.
Sushant Vashistha, Head of Product and Digital Marketing at OPPO India, said, “With the OPPO K13 5G, we are redefining ‘overpowered’ in the sub-₹20K smartphone segment. This campaign reflects youth culture, tech-savviness, and the high-performance lifestyle of today’s users.”
The OPPO K13 5G is available in Icy Purple and Prism Black, priced at ₹17,999 (8GB+128GB) and ₹19,999 (8GB+256GB). Sales begin April 25, 2025, at 12PM on Flipkart and the OPPO e-store.
