Following Ranbir Kapoor’s teaser, new film showcases Reno14 Series as the ultimate travel companion
OPPO India has revealed the next phase of its ‘Live the Aawara Life’ campaign, starring Siddhant Chaturvedi, Ishaan Khatter, and Pooja Hegde. The brand film sets the tone for the upcoming launch of the OPPO Reno14 Series, slated for July 3, 2025.
In this engaging narrative, the trio breaks away from the monotony of urban life, trading deadlines and routines for dreams and open roads. The story begins in a hectic office space filled with Monday blues, where a casual conversation ignites a shared memory and a long-standing promise. What follows is a spontaneous getaway into the mountains – a journey of rediscovery, laughter, and true friendship.
The adventure is set to the iconic ‘Aawara Hoon’ anthem, reimagined as a modern ode to freedom. The Reno14 Seriesemerges not just as a device but the fourth companion, capturing each moment with striking clarity. From panoramic mountain views to fleeting expressions, the phone’s flagship-level camera system preserves every detail with cinematic precision.
The campaign has been rolled out across digital platforms, cinemas, and OTTs, ensuring widespread engagement and reach. True to its theme, the Reno14 is positioned as a trusted tool for free spirits and modern explorers.
The OPPO Reno14 Series comes equipped with:
- 50MP AI camera
- 3.5x Telephoto Portrait lens
- 4K 60fps HDR video recording
- IP68 and IP69 dust/water resistance
- AI Editor 2.0, AI Perfect Face, and AI Recompose tools for seamless content creation on the go.
Sushant Vashistha, Head of Product and Digital Marketing, OPPO India, commented:
“At OPPO, we’re inspired by the now – by making everyday moments unforgettable. With over 130 million Reno users globally, our focus remains on empowering creativity. ‘Live the Aawara Life’ captures the joy of exploration and spontaneity that today’s generation embraces. Ishaan, Siddhant, and Pooja represent the essence of the Reno14 Series – adventurous, expressive, and always ready for what’s next.”
Siddhant Chaturvedi shared:
“Being part of the Reno journey is always personal. ‘Living the Aawara Life’ is deeply relatable – it reminds us of the power of pausing, reconnecting, and fulfilling promises to ourselves.”
Ishaan Khatter reflected:
“There’s something magical about throwing out the plan and just hitting the road with friends. This campaign is less about posing for memories and more about living them-fully and freely.”
Pooja Hegde added:
“There’s an authenticity in the story. It’s nostalgic, joyful, and filled with the kind of memories that stay with you. Shooting this didn’t feel like acting – it felt real.”
Sumit Chaurasia, Founding Partner and Creative Head – Delhi, Famous Innovations, said:
“The idea of the ‘Aawara life’ has evolved. Today, being a little ‘aawara’ means embracing the unscripted moments that make life extraordinary. We’re thrilled to partner with OPPO India to bring this spirit to life with the Reno14 – a device that empowers modern-day wanderers to live freely and capture it all effortlessly.”
