OPPO India has unveiled its latest brand campaign, Live it Your Way, bringing back Pooja Hegde, Siddhant Chaturvedi and Ishaan Khatter ahead of the Reno15 Series launch in India on January 8, 2026. The campaign film sets a youthful, experiential tone, positioning the Reno15 as a smartphone built for instinctive living and creative self-expression.
The film follows the trio on an unplanned road trip across Kerala after a cancelled flight disrupts their travel plans. What begins as inconvenience quickly transforms into an adventure marked by spontaneity, discovery and shared moments. Through scenic visuals and lived-in interactions, the narrative celebrates choosing the road less planned and embracing the present.
Kerala’s diverse landscapes play a central role in the storytelling. From misty forest trails and waterfalls to vibrant local art forms and backwater boat races, the film captures moments of movement and emotion, reinforcing the Reno15 Series as a companion for travel and everyday exploration.
According to OPPO India, the campaign reflects the Reno brand’s philosophy of staying curious and adapting on the go-values that resonate strongly with today’s youth. The film also highlights key smartphone features including a 200MP main camera, 3.5x telephoto portrait lens, ultra-wide selfie camera, 4K 60fps HDR video recording and the new AI Pop-Out feature that enhances depth and visual impact.
The campaign is being rolled out across digital platforms, cinemas and OTT services to ensure wide national reach. Speaking about the experience, the actors described the shoot as fluid and natural, allowing them to react authentically to changing situations. With Live it Your Way, OPPO blends storytelling, travel and technology into a campaign that mirrors modern, in-the-moment lifestyles.
