Oreo has launched a new nationwide campaign, ‘Dream for the Team’, tapping into India’s deep-rooted cricket culture as the World Cup season unfolds. The initiative positions the brand as a facilitator of collective belief, inviting fans to go beyond passive cheering and actively participate in a shared digital experience.
Fronted by Rohit Sharma, the campaign reframes fandom through optimism and togetherness. In the brand film, Sharma is seen expressing hopes for Team India, which are initially mistaken for strategic insights. The narrative ends with a simple yet powerful message: “To help India win, you don’t need to be in the team. You just need to dream for the team.” The film reinforces the idea that every fan’s belief contributes to the team’s journey.
At the heart of the campaign is a digital activation that connects everyday Oreo consumption with fan participation. The brand has introduced 16 limited-edition cookie designs, inspired by iconic cricketing moments such as sixes, centuries and hat-tricks. Consumers can scan QR codes on packs to access an interactive platform where they can select players, submit their wishes, and watch them appear on a live ‘dream wall’ that updates alongside match progress.
Commenting on the initiative, Nitin Saini, Vice President – Marketing at Mondelez India, said the campaign aims to transform everyday moments into a collective movement driven by belief and positivity. Rohit Sharma added that the campaign reminds fans that their support matters, even off the field.
The integrated campaign spans television, digital, outdoor, social media and commerce channels, with on-pack activations rolling out across millions of units nationwide. Through ‘Dream for the Team’, Oreo blends storytelling, technology and product design to turn cricket fandom into a shared national ritual.
