‘Sirf Naam Se Nahi, Kaam Se Organic’ urges consumers to look beyond the label.
Organic India, a brand under Tata Consumer Products Limited, has launched a new campaign titled ‘Sirf Naam Se Nahi, Kaam Se Organic’, with cricket legend Sachin Tendulkar as its face. The campaign highlights the growing need for authenticity in the organic food and wellness space and encourages consumers to verify product claims, not just trust branding.
As consumer interest in organic and health-based products rises, so do concerns about false labelling and unverified claims. The campaign addresses this skepticism by advocating for greater transparency, urging buyers to question what truly makes a product organic.
In the brand film, Tendulkar emphasizes the message: “Sirf Naam Se Nahi, Kaam Se Organic,” urging viewers to ask where their food comes from and how it is grown. He praises Organic India for backing up its promises with action – from conducting over 600 quality tests on herbs to sourcing responsibly from over 2,000 certified organic farmers. The brand also holds multiple global organic certifications, underscoring its commitment to authenticity.
Puneet Das, President – Packaged Beverages, India & South Asia, Tata Consumer Products, commented, “There is rising awareness but also growing skepticism. With this campaign, we aim to clarify what makes a product truly organic and reinforce Organic India’s longstanding values of integrity and transparency.”
The campaign will be rolled out across digital platforms, supported by influencer outreach and community-led storytelling, aiming to spark dialogue and informed consumer choices across India.
