The emotionally led campaign highlights maternal trust and the purity of organic choices.
Organic food brand Organic Tattva has unveiled its latest campaign, ‘Har Maa Ka Vishwas’, fronted by actor and wellness advocate Kareena Kapoor Khan. Conceptualized and executed by Eggfirst Advertising & Design Ltd., the campaign underscores the deep trust mothers place in the choices they make-especially when it comes to the health and nutrition of their families.
At the heart of the campaign is a flagship TVC titled ‘Har Maa Ka Vishwas’, supported by three thematic films centered around the message: ‘Switch to Purity, Switch to Organic Tattva.’ The series highlights everyday food essentials like dal, rice, and sprouts, positioning organic options as a natural extension of a mother’s instinct to choose only the best.
“At Organic Tattva, we don’t just provide food-we honour every mother’s trust in making the right choice,” said Kriti Mehrotra, Director, Organic Tattva. “With Kareena Kapoor Khan, this campaign becomes a heartfelt promise from our kitchen to every Indian home.”
The campaign is being distributed across digital, social media, and other high-reach platforms, targeting both urban and semi-urban households.
Commenting on the creative direction, Ravikant Banka, Founder and MD, Eggfirst, said, “Our goal was to tell a story that resonates deeply. This campaign reflects the brand’s core: trust, health, and the wisdom of maternal instincts.”
‘Har Maa Ka Vishwas’ blends emotional storytelling with wellness-driven messaging, marking a meaningful step in Organic Tattva’s ongoing journey to connect with health-conscious Indian families.
