Oriflame India has announced actor Nitanshi Goel as the face of its newly launched Opt Optimals Even Out skincare range, strengthening the brand’s focus on science-backed and simplified skincare solutions for Indian consumers. The collaboration marks a strategic expansion of Oriflame’s Optimals portfolio, which is designed to offer dermatologically tested products tailored to everyday skincare needs.
The Opt Optimals Even Out range is positioned to target common skin concerns such as uneven skin tone and pigmentation. The formulations feature a blend of functional ingredients including niacinamide, rainbow algae extract, glycolic acid, and para-probiotic technology. Together, these ingredients aim to support hydration, strengthen the skin barrier, and promote overall skin balance, aligning with the brand’s emphasis on gentle yet effective skincare.
As part of the association, Nitanshi Goel will be featured across Oriflame’s digital platforms, catalogues, website, and social media channels. The partnership is intended to boost awareness and visibility of the Optimals range, particularly among skincare-conscious consumers looking for fuss-free, results-driven routines.
Commenting on the launch, Abhishek Chakraborty, head of Brand Communication, Digital, and PR at Oriflame India, highlighted skincare as a key growth area for the brand. He noted that Indian consumers are increasingly seeking solutions that combine efficacy, simplicity, and skin health, and said the Opt Optimals Even Out range reflects Oriflame’s long-term commitment to science-led skincare.
Sharing her thoughts, Nitanshi Goel said she resonates with skincare that prioritises consistency and long-term skin health over quick fixes. She added that the range fits well into busy lifestyles and aligns with Oriflame’s philosophy of embracing real skin and building confidence through mindful skincare.
The Opt Optimals Even Out portfolio includes cleansers, a serum, creams, a skin protector with SPF 50, and gel-based face patches. Prices range from Rs 469 to Rs 1,899, and the products are available through Oriflame’s website and authorised brand partners.
