Ormax Media has unveiled Ormax Sports Track, a syndicated research tool built to measure audience engagement and marketing effectiveness of sports content on OTT platforms across India. As digital platforms deepen their investments in live sports, this tool offers a data-driven way to assess performance across a wide range of tournaments – from cricket and football to kabaddi, wrestling, and tennis.

With India’s sports audience estimated at 678.2 million (as per The Ormax Sports Audience Report 2024), Ormax Sports Track aims to help OTT platforms and sports leagues optimize their ROI on sports properties. The tool evaluates tournaments across four critical parameters: Buzz, Reach, Appeal, and Potency – beginning from the event’s announcement through to its final match.

Keerat Grewal, Head of Business Development (Streaming, Television & Brands), Ormax Media, said: “This subscription-based tracker combines real-time audience insights with strategic benchmarks, enabling platforms to drive subscriptions, fine-tune marketing spend, and stay competitive in a crowded sports content space.”

The data is gathered through weekly online surveys with 600 regular OTT sports viewers, using a sample that mirrors both metro and non-metro markets – ensuring comprehensive national representation.

Subscribers receive two detailed reports every week: a mid-week update on Tuesday and a weekly summary on Friday, enabling timely action on emerging trends and audience sentiment shifts.

With OTT sports emerging as tentpole content, Ormax Sports Track provides stakeholders with an independent benchmarking solution to enhance content strategy, boost marketing efficiency, and maximise viewer impact.