OZi has appointed Parineeti Chopra as its brand ambassador, launching a digital campaign to strengthen its positioning in the baby and kids’ category. The move aligns with OZi’s focus on catering to young, urban parents seeking convenience in their daily routines.
Currently operational in Gurugram and Noida, OZi offers a wide range of over 15,000 products across categories such as baby care, toys, fashion, school essentials, and pharmacy for children aged 0–12 years. The platform promises 60-minute delivery, along with features like scheduled orders, ‘Try & Buy’, and in-home demos for select products.
The campaign film uses a light, relatable narrative to showcase real parenting moments-highlighting how children often influence purchase decisions while parents manage the final call. Through this storytelling, the brand brings out the unpredictability of parenting and the growing need for fast, reliable solutions.
Parineeti Chopra’s association reflects the modern parent balancing multiple responsibilities while navigating everyday challenges. Her persona aligns with OZi’s core audience, making the communication feel authentic and relatable.
Founded in 2025, OZi aims to position itself as a one-stop platform for parents, combining curated offerings with speed and convenience. The campaign reinforces this promise by showcasing how quick commerce can simplify parenting journeys.
Overall, the initiative taps into evolving consumer behaviour, where time-saving solutions and seamless experiences are becoming essential for today’s digitally connected families.
