PALMONAS, the jewellery brand that gained national attention through Shark Tank India, has rapidly grown its physical presence-expanding from just 3 stores earlier this year to 25 stores across India.
“In my view, luxury lies in experiences, memories, and community,” says the brand’s founder. “PALMONAS isn’t just about jewellery-it’s about creating spaces where people can connect, express, and feel seen.”
In just 6–7 months, PALMONAS has seen impressive growth by making demi-fine jewellery more accessible to the Indian market. A major challenge was educating customers about this jewellery segment, which blends affordability with premium craftsmanship. The brand credits its Shark Tank appearance as a pivotal moment for awareness and credibility.
Each PALMONAS store doubles as a community hub, often hosting small gatherings and events that foster conversations around modern luxury in India.
A recent highlight is the launch of the Evil Eye Collection, inspired by the cultural belief in Nazar. The collection features charms, amulets, and symbolic designs, merging traditional meanings with contemporary aesthetics.
Looking ahead, PALMONAS plans to expand into more major Indian cities while investing in technology-driven experiences such as virtual try-ons and personalised shopping. The goal is to enhance both convenience and connection, staying true to its community-first philosophy.
“We’re already making a bold statement,” the founder adds. “We’re redefining traditional jewellery norms and showing that the most powerful trend is simply being yourself.”
