Panasonic Life Solutions India has launched a new television campaign for its residential air conditioners titled ‘India Ka Captain Cool’, featuring Indian cricket legend MS Dhoni. The campaign builds a strong emotional and functional parallel between Dhoni’s calm, dependable personality and Panasonic air conditioners designed to deliver consistent performance in India’s demanding climate.
Set in a light-hearted cricketing context, the film features Dhoni alongside travel and lifestyle creator Kamiya Jani. Through familiar, everyday moments, the narrative demonstrates how Panasonic’s advanced cooling technologies translate into reliable comfort for Indian households. The TVC highlights key features including Advanced DustBuster™ Technology for sustained cooling performance, higher airflow for quicker cooling, nanoe™ X technology for cleaner indoor air, and AI-enabled smart controls via the MirAIe App.
Speaking about the campaign, Dhiraj Sharma, Head of Marketing and PR at Panasonic Life Solutions India, said the association with MS Dhoni was rooted in shared values of trust, reliability, and consistency. The campaign brings this alignment to life by placing Dhoni in a relatable cricketing setting that mirrors his composed presence on and off the field, while reinforcing Panasonic’s promise of premium, efficient, and intelligent cooling solutions.
The campaign is backed by an extensive 360-degree media rollout. A key highlight is Panasonic’s strong presence during IPL 2026, ensuring high-impact visibility among millions of engaged viewers. The amplification strategy also spans television, cinema, radio, digital platforms such as YouTube, Meta, Instagram, and Connected TV, along with influencer collaborations.
To strengthen on-ground visibility, Panasonic is engaging residential welfare associations across key markets and leveraging airport branding to reinforce its premium positioning. Together, these efforts create a cohesive omnichannel presence for the ‘India Ka Captain Cool’ campaign, positioning Panasonic as a trusted cooling partner for Indian homes.
