Panasonic Life Solutions India has announced Mahendra Singh Dhoni as the new face of its air conditioner portfolio in India. Famous worldwide as “Captain Cool,” Dhoni’s association strengthens Panasonic’s positioning around trust, high-performance technology, efficiency and dependable cooling.
The timing aligns with a crucial milestone for the brand as Panasonic accelerates its ambition to become one of India’s leading HVAC (Heating, Ventilation and Air Conditioning) brands. With Dhoni onboard, the company aims to deepen emotional and cultural connect with consumers, build stronger recall, and widen preference across regions.
Speaking about the collaboration, Tadashi Chiba, MD & CEO, Panasonic Life Solutions India, said the partnership reflects shared values of innovation, reliability and meaningful impact. He added that Dhoni’s calm leadership, consistency and credibility mirror the strengths Panasonic has built over the last 100 years globally.
Sharing his perspective, MS Dhoni said Panasonic has long been a familiar and trusted part of Indian homes. He described the association as meaningful, representing mutual values like trust, quality and continuous improvement.
Adding to this, Hirokazu Kamoda, Director – HVAC, Panasonic, said Dhoni inspires confidence, a sentiment critical for category decision-making in home appliances. The partnership supports Panasonic’s long-term roadmap, including increased manufacturing capacity, localised innovation, and a target to double AC sales by FY27.
With this move, Panasonic is not just signing a celebrity – it is strategically aligning itself with a symbol of reliability and performance as it advances its next chapter in India’s cooling category.
