The brand ushers in a new era of creativity, confidence, and contemporary fashion.

Pantaloons has announced acclaimed actor and style icon Samantha Ruth Prabhu as its first-ever brand ambassador, marking a significant milestone in the brand’s journey. To celebrate the partnership, Pantaloons has launched its festive campaign ‘Spark Your Imagination’, aimed at inspiring modern India to create unique fashion stories that reflect personal style and confidence.

Sangeeta Tanwani, CEO of Pantaloons and OWND!, said:

“Spark Your Imagination is more than a festive campaign – it marks a new chapter for Pantaloons. Fashion today is about creativity, play, and personal expression. Samantha embodies this spirit perfectly – confident, versatile, and unafraid to experiment. With her, Pantaloons celebrates a modern India that doesn’t just wear fashion, but creates their next standout look.”

Samantha Ruth Prabhu added:

“Fashion is a form of self-expression, and Pantaloons aligns perfectly with that belief. ‘Spark Your Imagination’ reflects bold, personal, and inspiring fashion. I am thrilled to partner with Pantaloons to motivate modern India to craft their own style journeys.”

The festive campaign film is a cinematic celebration of contemporary style, featuring Samantha amid shimmering lanterns, blooming flowers, and sparkling festive nights. The narrative encourages consumers to explore fashion as a form of creativity and individuality.

Teresa Sebastian and Dimple Parmar, creatives at Talented, said:

“Style is personal, like handwriting in fabric and colours. ‘Spark Your Imagination’ embodies the psyche of a generation that plays with fashion to create something uniquely their own.”

The campaign will be amplified across TV, digital platforms, social media, and in-store experiences, offering a complete, immersive festive fashion journey for Pantaloons’ consumers.