Pantene has launched its new Miracle Rescue Bond Repair Conditioner in India, designed as a high-performance solution to reverse up to three years of visible hair damage while rebuilding broken hair bonds. Powered by Pantene’s advanced Melting Pro-V Formula, the product simplifies haircare routines and allows consumers to experiment with different hairstyles without compromising long-term hair health.
Actor Janhvi Kapoor fronted the campaign, positioning the conditioner as her trusted solution for maintaining strong and nourished hair amid frequent styling. Sharing her experience, she said, “The new Pantene Miracle Rescue Bond Repair Conditioner gives me the freedom to experiment with my hair without worrying about damage. It repairs from within, leaving my hair smoother, nourished, and stronger.”
Vikram Jeet Singh, Senior Director and Category Leader – Beauty at Procter & Gamble India, added, “Today’s consumers want unrestricted styling while maintaining healthy hair. Our Miracle Rescue Bond Repair Conditioner works at the molecular level to address accumulated hair damage, reflecting Pantene’s commitment to scientific innovation for stronger hair.”
The conditioner contains antioxidants, patented technology, and 5,000 melting Pro-Vitamin B5 nutrient pearls that instantly release millions of nutrient molecules. Backed by over seven years of research and three patents, the formula replenishes lost lipids in the hair cell membrane complex, helping rebuild broken bonds and delivering smoother, nourished, and stronger hair.
With this launch, Pantene reinforces its position as a science-driven haircare brand that empowers consumers to style, cut, and colour their hair freely while keeping it healthy and resilient.
