This Diwali, Paragon, the popular footwear brand, has unveiled a new campaign that captures the joy of family bonds and shared festive moments. The TVC showcases a multi-generational Indian family coming together, highlighting the warmth, laughter, and the little imperfections that make celebrations truly memorable.
Conceptualised and executed by Tumeriq Integrated Marketing Solution, Paragon’s creative agency, the film blends humour, nostalgia, and family dynamics. With minimal dialogue and a visual-first narrative, it emphasizes Paragon’s presence in Indian families’ festive journeys, connecting footwear to everyday moments of togetherness.
Sachin Joseph, Executive Vice President – Marketing & IT, Paragon Footwear, said:
“Festivals are about people, their laughter, and the little moments of imperfection that turn into lifelong memories. They are a celebration of togetherness, where every smile, ritual, and small chaos adds to the joy. With this campaign, we wanted to bring alive these everyday stories and remind consumers that the beauty of festivals lies in real, lived moments.”
Rahul Guha, Founder & CEO, Tumeriq, added:
“The focus was on authenticity, showcasing relatable details that make Diwali feel personal. Festivals are remembered for laughter, rituals, and shared moments. By capturing these nuances, the campaign celebrates a version of Diwali that feels real, emotional, and lasting.”
The campaign will air across television and digital platforms, with a Marathi edition created to connect with audiences in Maharashtra, reinforcing Paragon’s role in regional and pan-Indian celebrations.
Paragon Footwear continues to be part of festive traditions, offering comfort and style for every step-from morning rituals to evening gatherings-blending elegance with ease for a seamless celebration experience.
