Propagate India, Publicis Groupe India’s full-stack digital agency, has expanded the role of Parikshit Bhattaccharya, appointing him as Chief Creative Officer (CCO) in addition to his current position as CCO at BBH India. In this dual mandate, Bhattaccharya will continue to report to Paritosh Srivastava, CEO of Saatchi & Saatchi India, BBH India and Propagate India.
With this elevation, Bhattaccharya will lead Propagate India’s creative direction, strengthening its digital-first capabilities and shaping a culture focused on ambitious, high-impact work. His mandate includes enhancing creative excellence across platforms while aligning storytelling, technology and strategy to deliver meaningful brand experiences.
Commenting on the appointment, Paritosh Srivastava said, “Propagate is at a pivotal stage of growth, and Parikshit’s expanded responsibility reinforces our creative leadership at a time when brands are seeking transformative digital solutions. His sharp strategic thinking, bold creative vision and deep understanding of digital ecosystems will play a key role as we scale our ambitions and deliver measurable business impact.”
Bhattaccharya added, “I’m thankful for the opportunity to help define Propagate India’s creative journey. The agency has immense potential, and I look forward to working closely with the team to build work that creates strong cultural relevance and drives real value for brands.”
The move underscores Publicis Groupe India’s focus on strengthening creative leadership across its digital agencies, as Propagate India continues to grow its presence in delivering integrated, technology-led and culturally resonant brand solutions.
