Propagate India has expanded Parikshit Bhattaccharya’s mandate, appointing him as Chief Creative Officer while he continues as CCO of BBH India. Reporting to Paritosh Srivastava, CEO of Saatchi & Saatchi India, BBH India and Propagate India, Parikshit will lead Propagate’s creative vision, strengthen its digital craft and foster a culture focused on high-impact, culturally relevant work as the agency enters its next phase of growth.
