Parle Products marked Children’s Day with a special initiative under its flagship “Cookies Bole Toh… Parle 20-20” campaign, partnering with ChildSafe Foundation to create a day filled with delight for children. The brand organised playful activities, interactive sessions, and distributed curated Parle hampers, reinforcing its commitment to celebrating the joy and innocence of childhood.
The initiative focused on cherishing the small yet meaningful moments that define a child’s world-echoing Parle’s belief that simple gestures can create lasting memories. Through this collaboration, Parle aimed to bring laughter, connection, and the shared comfort of enjoying a cookie to children in the community.
Mayank Shah, Vice President, Parle Products, said,
“We have always believed our purpose extends beyond offering products-i t’s about creating joy and memories. This Children’s Day, our partnership with ChildSafe Foundation enabled us to give back in a way that truly reflects the spirit of Parle 20-20. Through simple, heartfelt interactions, we wanted every child to feel valued, seen, and celebrated.”
Parle 20-20 Cookies-loved for their crispy texture, buttery richness, and melt-in-the-mouth experience-have long been associated with everyday happiness. This Children’s Day initiative further underscores the brand’s dedication to building joyful communities and expanding its mission beyond the product, spreading warmth and positivity-one cookie at a time.
