Parle Products has unveiled a heartwarming campaign for Parle-G this Chhath Puja, celebrating the quiet power of empathy through its enduring message, ‘G Maane Genius.’
The film tells the touching story of a young boy who notices his pregnant aunt’s sadness at being unable to take part in Chhath rituals due to health restrictions. In a simple yet profound act of love, he recreates a small ghat at home – complete with mud, sugarcane, flowers, and water – allowing her to experience the festival in her own way.
Conceptualised under the G Maane Genius platform, the campaign underscores that true intelligence is rooted not in intellect alone, but in compassion, understanding, and thoughtful gestures that bring happiness to others.
Mayank Shah, Vice President, Parle Products, said:
“Parle-G has always been more than just a biscuit – it’s been a part of India’s emotional and cultural fabric. This Chhath Puja, we wanted to highlight how small acts of thoughtfulness can create moments of immense joy. Through this campaign, we continue to celebrate the everyday geniuses who make life richer with kindness.”
The film beautifully ties Parle-G’s legacy to India’s festival traditions, positioning the brand as a timeless companion to family bonds, shared values, and heartfelt celebrations.
