Samsung has unveiled Galaxy Forever in India, a new ownership model aimed at making premium smartphones more accessible to a wider audience. The initiative covers flagship devices like the Galaxy S26 Ultra and Galaxy S26 Plus, allowing consumers to experience top-tier technology without the burden of paying the full price upfront.
The programme is built around a simple, yet compelling proposition-customers can pay just 50% of the device cost over 12 months through no-cost EMIs. At the end of the year, users have the flexibility to return the device with an assured buyback, upgrade to the latest Galaxy flagship, or retain the phone by paying the remaining 50%. This structure aligns with the growing consumer preference for frequent upgrades and flexible ownership.
Adding to its appeal, Galaxy Forever includes Samsung Care+ worth ₹13,999, offering protection against accidental and liquid damage with zero deductibles for 13 months. This ensures a worry-free experience throughout the ownership cycle. Financing options such as credit card EMIs and Samsung Finance+ further enhance accessibility by enabling quick approvals and minimal documentation.
The programme is available via Samsung.com and across 1,500+ Samsung Experience Stores nationwide. It has also been extended to corporate employees and students through Samsung’s Corporate+ and Student+ platforms.
By partnering with Servify and DMI Finance, Samsung ensures seamless returns, upgrades, and settlements. With Galaxy Forever, the brand is not just selling devices-it is reshaping how India experiences and upgrades to flagship technology.
