Fintech company PayU has launched its latest brand campaign titled ‘Ho Jayega’, spotlighting the resilience and contribution of India’s micro, small, and medium enterprises (MSMEs) to the nation’s digital economy.
Conceptualised by creative agency Moshi Moshi, the campaign film draws from the everyday optimism of small business owners, using the phrase “Ho Jayega” as a central theme. It showcases merchants from varied backgrounds-ranging from local shops to emerging startups-navigating the challenges of modern commerce with confidence.
India’s MSME sector, comprising over 60 million businesses, plays a crucial role in driving the country’s economic and digital growth. Through this campaign, PayU positions its digital payment solutions as enablers of that progress.
The film features how PayU’s diverse offerings-including its payment gateway, subscription tools, EMI and offer engine, WhatsApp commerce, and international payments-help small businesses simplify operations, enhance customer experiences, and scale efficiently.
Vineet Sethi, Chief Growth and Marketing Officer, PayU, said,
“At PayU, we see digital innovation as a catalyst for grassroots transformation. ‘Ho Jayega’ is not just a campaign-it reflects the spirit of India’s MSMEs and our commitment to their growth. We aim to provide secure, scalable, and intuitive payment solutions that meet their real-world challenges. With PayU, we want every entrepreneur to believe that success is within reach.”
With this campaign, PayU reinforces its mission to empower small businesses and fuel India’s journey toward a stronger digital economy.
