The initiative urges Indians to make toilet seat sanitization a daily habit – at home, work, and in public spaces.
Hygiene and wellness brand Pee Safe has launched a new digital video campaign titled ‘Hygiene Ki Aadat Banao, Pee Safe Ke Saath’, spotlighting an often-overlooked issue – the invisible germs and bacteria that linger on toilet seats, even when they appear clean.
The campaign challenges the common misconception that home toilets are automatically safe and urges people to sanitize before every use – not just in public restrooms, but in their own homes. By promoting this simple habit, Pee Safe aims to make toilet seat sanitization an essential part of India’s daily hygiene routine.
Vikas Bagaria, Founder of Pee Safe, said, “People often believe that if a toilet looks clean, it’s safe to use – but invisible germs tell a different story. With more women joining the workforce and spending time in varied environments, awareness around toilet hygiene has never been more important. This campaign is about turning sanitization into a healthy, everyday habit, whether at home, in offices, or in public spaces.”
The film takes an inclusive approach, addressing hygiene awareness across genders and age groups, from men and women to children. Pee Safe’s message is simple yet powerful – make sanitizing as natural as washing hands or brushing teeth.
Through this initiative, the brand continues to champion everyday hygiene, encouraging a cultural shift toward cleaner, safer living for a healthier India.
