Pee Safe, India’s leading hygiene and wellness brand, has rolled out a new Digital Video Campaign (DVC) titled “Hygiene Ki Aadat Banao, Pee Safe Ke Saath.” The campaign addresses rising concerns around hygiene, particularly the hidden risks posed by public and shared washrooms, as well as toilets at home.
While people often exercise caution in public restrooms, Pee Safe points out that even seemingly clean toilet seats at home can harbor invisible germs and bacteria. The campaign urges consumers to adopt daily sanitization of toilet seats, making hygiene a consistent habit across public, workplace, and household spaces.
By reinforcing the message that “cleanliness is only guaranteed after sanitization,” Pee Safe is advocating a cultural shift in how hygiene is understood and practiced. The initiative positions sanitization as essential to safety, rather than optional.
Vikas Bagaria, Founder, Pee Safe, explained:
“Most people believe a toilet that looks clean is safe, but the reality is that germs are invisible. With women’s workforce participation rising to 40.3% in 2023–24, more people are navigating diverse environments every day. This campaign highlights why sanitizing toilet seats should become a regular habit-not just in public washrooms, but also at home and in offices.”
The campaign is inclusive and aimed at all age groups-men, women, and children-encouraging them to view toilet sanitization as integral to daily hygiene, much like washing hands or brushing teeth. Through this effort, Pee Safe hopes to make hygiene simple, accessible, and universal-contributing to a healthier India, one sanitized toilet at a time.
